# Exploring the brand experience in the metaverse under the perspective of technology acceptance model

> Research article (Asia Pacific Journal of Marketing and Logistics, 2024) · cited 13× · AI/ML

**Wikidata**: [openalex:W4401221751](https://www.wikidata.org/wiki/openalex:W4401221751)  
**Source**: https://4ort.xyz/entity/exploring-the-brand-experience-in-the-metaverse-under-the-perspective-of-technology-acceptance-model