# Exploring Regenerative Tourism Using Media Richness Theory: Emerging Role of Immersive Journalism, Metaverse-Based Promotion, Eco-Literacy, and Pro-Environmental Behavior

> Research article (Sustainability, 2023) · cited 66× · AI/ML

**Wikidata**: [openalex:W4324057261](https://www.wikidata.org/wiki/openalex:W4324057261)  
**Source**: https://4ort.xyz/entity/exploring-regenerative-tourism-using-media-richness-theory-emerging-role-of-immersive-journalism-metaverse-based-promoti