# Exploring Paralympic digital sponsorship strategy: an analysis of social media activation

> Research article (Managing Sport and Leisure, 2021) · cited 18× · AI/ML

**Wikidata**: [openalex:W3210443922](https://www.wikidata.org/wiki/openalex:W3210443922)  
**Source**: https://4ort.xyz/entity/exploring-paralympic-digital-sponsorship-strategy-an-analysis-of-social-media-activation