# Exploring online celebrities and reviews simultaneously- the role of their consistency in different product types

> Research article (Electronic Commerce Research and Applications, 2024) · cited 15× · AI/ML

**Wikidata**: [openalex:W4392971468](https://www.wikidata.org/wiki/openalex:W4392971468)  
**Source**: https://4ort.xyz/entity/exploring-online-celebrities-and-reviews-simultaneously-the-role-of-their-consistency-in-different-product-types