# Exploring new dimensions in OTT consumption: an empirical study on perceived risks, descriptive norms and goal-directed behaviour

> Research article (Asia Pacific Journal of Marketing and Logistics, 2024) · cited 14× · AI/ML

**Wikidata**: [openalex:W4391105640](https://www.wikidata.org/wiki/openalex:W4391105640)  
**Source**: https://4ort.xyz/entity/exploring-new-dimensions-in-ott-consumption-an-empirical-study-on-perceived-risks-descriptive-norms-and-goal-directed-be