# Exploring multimodal factors in online reviews: A machine learning approach to evaluating content effectiveness

> Research article (Journal of Retailing and Consumer Services, 2025) · cited 10× · AI/ML

**Wikidata**: [openalex:W4407752265](https://www.wikidata.org/wiki/openalex:W4407752265)  
**Source**: https://4ort.xyz/entity/exploring-multimodal-factors-in-online-reviews-a-machine-learning-approach-to-evaluating-content-effectiveness