# Exploring effects of source similarity, message valence, and receiver regulatory focus on yelp review persuasiveness and purchase intentions

> Research article (Journal of Marketing Communications, 2015) · cited 129× · AI/ML

**Wikidata**: [openalex:W2005428477](https://www.wikidata.org/wiki/openalex:W2005428477)  
**Source**: https://4ort.xyz/entity/exploring-effects-of-source-similarity-message-valence-and-receiver-regulatory-focus-on-yelp-review-persuasiveness-and-p