# Exploring dualities of service innovation: implications for service research

> Research article (Journal of Services Marketing, 2015) · cited 38× · AI/ML

**Wikidata**: [openalex:W2122810501](https://www.wikidata.org/wiki/openalex:W2122810501)  
**Source**: https://4ort.xyz/entity/exploring-dualities-of-service-innovation-implications-for-service-research