# Exploring destination positioning and message congruence in tourism management: An eye-tracking and fMRI study

> Research article (Tourism Management, 2024) · cited 10× · AI/ML

**Wikidata**: [openalex:W4405353322](https://www.wikidata.org/wiki/openalex:W4405353322)  
**Source**: https://4ort.xyz/entity/exploring-destination-positioning-and-message-congruence-in-tourism-management-an-eye-tracking-and-fmri-study