# Exploring Customer Segmentation in E-Commerce using RFM Analysis with Clustering Techniques

> Research article (Journal of Telecommunications and the Digital Economy, 2024) · cited 14× · AI/ML

**Wikidata**: [openalex:W4402968831](https://www.wikidata.org/wiki/openalex:W4402968831)  
**Source**: https://4ort.xyz/entity/exploring-customer-segmentation-in-e-commerce-using-rfm-analysis-with-clustering-techniques