# Exploring consumer online purchase and search behavior: An FCB grid perspective

> Research article (Asia Pacific Management Review, 2021) · cited 22× · AI/ML

**Wikidata**: [openalex:W4200207430](https://www.wikidata.org/wiki/openalex:W4200207430)  
**Source**: https://4ort.xyz/entity/exploring-consumer-online-purchase-and-search-behavior-an-fcb-grid-perspective