# Exploring consumer intentions to continue: Integrating task technology fit and social technology fit in generative AI based shopping platforms

> Research article (Technovation, 2025) · cited 21× · AI/ML

**Wikidata**: [openalex:W4407407792](https://www.wikidata.org/wiki/openalex:W4407407792)  
**Source**: https://4ort.xyz/entity/exploring-consumer-intentions-to-continue-integrating-task-technology-fit-and-social-technology-fit-in-generative-ai-bas