# Exploring Consumer Behavior and Brand Management in the Automotive Sector: Insights from a Digital and Territorial Perspective

> Research article (Administrative Sciences, 2023) · cited 29× · AI/ML

**Wikidata**: [openalex:W4318481531](https://www.wikidata.org/wiki/openalex:W4318481531)  
**Source**: https://4ort.xyz/entity/exploring-consumer-behavior-and-brand-management-in-the-automotive-sector-insights-from-a-digital-and-territorial-perspe