# Exploratory tendencies in consumer behaviour in online buying across gen X, gen Y and baby boomers

> Research article (International Journal of Value Chain Management, 2017) · cited 11× · AI/ML

**Wikidata**: [openalex:W2736868839](https://www.wikidata.org/wiki/openalex:W2736868839)  
**Source**: https://4ort.xyz/entity/exploratory-tendencies-in-consumer-behaviour-in-online-buying-across-gen-x-gen-y-and-baby-boomers