# Exploratory Shopping: Attention Affects In-Store Exploration and Unplanned Purchasing

> Research article (Journal of Consumer Research, 2020) · cited 48× · AI/ML

**Wikidata**: [openalex:W3101930720](https://www.wikidata.org/wiki/openalex:W3101930720)  
**Source**: https://4ort.xyz/entity/exploratory-shopping-attention-affects-in-store-exploration-and-unplanned-purchasing