# Explaining the gift-giving intentions of live-streaming audiences through social presence: the perspective of interactive marketing

> Research article (Journal of Research in Interactive Marketing, 2024) · cited 22× · AI/ML

**Wikidata**: [openalex:W4399301825](https://www.wikidata.org/wiki/openalex:W4399301825)  
**Source**: https://4ort.xyz/entity/explaining-the-gift-giving-intentions-of-live-streaming-audiences-through-social-presence-the-perspective-of-interactive