# Explaining consumer purchase behavior for organic milk: Including trust and green self-identity within the theory of planned behavior

> Research article (Food Quality and Preference, 2019) · cited 350× · AI/ML

**Wikidata**: [openalex:W2922378665](https://www.wikidata.org/wiki/openalex:W2922378665)  
**Source**: https://4ort.xyz/entity/explaining-consumer-purchase-behavior-for-organic-milk-including-trust-and-green-self-identity-within-the-theory-of-plan