# Expertise Makes Perfect: How the Variance of a Reviewer's Historical Ratings Influences the Persuasiveness of Online Reviews

> Research article (Journal of Retailing, 2020) · cited 58× · AI/ML

**Wikidata**: [openalex:W3037158721](https://www.wikidata.org/wiki/openalex:W3037158721)  
**Source**: https://4ort.xyz/entity/expertise-makes-perfect-how-the-variance-of-a-reviewer-s-historical-ratings-influences-the-persuasiveness-of-online-revi