# Experimental road safety study of the actual driver reaction to the street ads using eye tracking, multiple linear regression and decision trees methods

> Research article (Expert Systems with Applications, 2024) · cited 17× · AI/ML

**Wikidata**: [openalex:W4396845660](https://www.wikidata.org/wiki/openalex:W4396845660)  
**Source**: https://4ort.xyz/entity/experimental-road-safety-study-of-the-actual-driver-reaction-to-the-street-ads-using-eye-tracking-multiple-linear-regres