# Experimental Designs and Estimation for Online Display Advertising Attribution in Marketplaces

> Research article (Marketing Science, 2016) · cited 71× · AI/ML

**Wikidata**: [openalex:W2346728723](https://www.wikidata.org/wiki/openalex:W2346728723)  
**Source**: https://4ort.xyz/entity/experimental-designs-and-estimation-for-online-display-advertising-attribution-in-marketplaces