# Experiential Narratives in Marketing: A Comparison of Generative AI and Human Content

> Research article (Journal of Public Policy & Marketing, 2024) · cited 25× · AI/ML

**Wikidata**: [openalex:W4403881724](https://www.wikidata.org/wiki/openalex:W4403881724)  
**Source**: https://4ort.xyz/entity/experiential-narratives-in-marketing-a-comparison-of-generative-ai-and-human-content