# Experience co-creation in financial services: an empirical exploration

> Research article (Journal of service management, 2015) · cited 65× · AI/ML

**Wikidata**: [openalex:W2001533454](https://www.wikidata.org/wiki/openalex:W2001533454)  
**Source**: https://4ort.xyz/entity/experience-co-creation-in-financial-services-an-empirical-exploration