# Executives’ financial experience and myopic marketing management: A myopic loss-aversion perspective

> Research article (Journal of Business Research, 2023) · cited 20× · AI/ML

**Wikidata**: [openalex:W4313551005](https://www.wikidata.org/wiki/openalex:W4313551005)  
**Source**: https://4ort.xyz/entity/executives-financial-experience-and-myopic-marketing-management-a-myopic-loss-aversion-perspective