# Examining User Heterogeneity in Digital Experiments

> Research article (ACM Transactions on Information Systems, 2023) · cited 10× · AI/ML

**Wikidata**: [openalex:W4315705277](https://www.wikidata.org/wiki/openalex:W4315705277)  
**Source**: https://4ort.xyz/entity/examining-user-heterogeneity-in-digital-experiments