# Examining the role of big data and marketing analytics in SMEs innovation and competitive advantage: A knowledge integration perspective

> Research article (Journal of Business Research, 2023) · cited 70× · AI/ML

**Wikidata**: [openalex:W4386111725](https://www.wikidata.org/wiki/openalex:W4386111725)  
**Source**: https://4ort.xyz/entity/examining-the-role-of-big-data-and-marketing-analytics-in-smes-innovation-and-competitive-advantage-a-knowledge-integrat