# Examining the influence of information overload on consumers’ purchase in live streaming: A heuristic-systematic model perspective

> Research article (PLoS ONE, 2023) · cited 27× · AI/ML

**Wikidata**: [openalex:W4385574913](https://www.wikidata.org/wiki/openalex:W4385574913)  
**Source**: https://4ort.xyz/entity/examining-the-influence-of-information-overload-on-consumers-purchase-in-live-streaming-a-heuristic-systematic-model-per