# Examining the exposure-reception-retention link in realistic communication environments via VR and eye-tracking: The VR billboard paradigm

> Research article (PLoS ONE, 2023) · cited 20× · AI/ML

**Wikidata**: [openalex:W4389166617](https://www.wikidata.org/wiki/openalex:W4389166617)  
**Source**: https://4ort.xyz/entity/examining-the-exposure-reception-retention-link-in-realistic-communication-environments-via-vr-and-eye-tracking-the-vr-b