# Examining the effect of group prototypes and divergent strength of identification on the effectiveness of identity appeals

> Research article (European Journal of Marketing, 2022) · cited 10× · AI/ML

**Wikidata**: [openalex:W4220851675](https://www.wikidata.org/wiki/openalex:W4220851675)  
**Source**: https://4ort.xyz/entity/examining-the-effect-of-group-prototypes-and-divergent-strength-of-identification-on-the-effectiveness-of-identity-appea