# Examining the effect of eWOM on the customer purchase intention through value co-creation (VCC) in social networking sites (SNSs)

> Research article (Management Research Review, 2018) · cited 68× · AI/ML

**Wikidata**: [openalex:W2792073305](https://www.wikidata.org/wiki/openalex:W2792073305)  
**Source**: https://4ort.xyz/entity/examining-the-effect-of-ewom-on-the-customer-purchase-intention-through-value-co-creation-vcc-in-social-networking-sites