# Examining authenticity on digital touchpoint: a thematic and bibliometric review of 15 years' literature

> Research article (Journal of Research in Interactive Marketing, 2023) · cited 18× · AI/ML

**Wikidata**: [openalex:W4387371552](https://www.wikidata.org/wiki/openalex:W4387371552)  
**Source**: https://4ort.xyz/entity/examining-authenticity-on-digital-touchpoint-a-thematic-and-bibliometric-review-of-15-years-literature