# Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities

> Research article (International Journal of Research in Marketing, 2021) · cited 255× · AI/ML

**Wikidata**: [openalex:W3214567845](https://www.wikidata.org/wiki/openalex:W3214567845)  
**Source**: https://4ort.xyz/entity/examining-artificial-intelligence-ai-technologies-in-marketing-via-a-global-lens-current-trends-and-future-research-oppo