# Evaluation of emotional responses to television advertising through neuromarketing

> Research article (Comunicar, 2017) · cited 75× · AI/ML

**Wikidata**: [openalex:W2613963187](https://www.wikidata.org/wiki/openalex:W2613963187)  
**Source**: https://4ort.xyz/entity/evaluation-of-emotional-responses-to-television-advertising-through-neuromarketing