# Evaluation of cross-national global market segmentation and strategy: The case of Korean Wave for ASEAN countries

> Research article (Asia Pacific Management Review, 2020) · cited 43× · AI/ML

**Wikidata**: [openalex:W3036983891](https://www.wikidata.org/wiki/openalex:W3036983891)  
**Source**: https://4ort.xyz/entity/evaluation-of-cross-national-global-market-segmentation-and-strategy-the-case-of-korean-wave-for-asean-countries