# Evaluating the Impact of Generative Adversarial Networks (GANs) on Real-Time Personalization in Programmatic Advertising Ecosystems

> Research article (International Journal of Multidisciplinary Research and Growth Evaluation, 2021) · cited 25× · AI/ML

**Wikidata**: [openalex:W4413036963](https://www.wikidata.org/wiki/openalex:W4413036963)  
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