# Evaluating the Effectiveness of Retailer-Themed Super Saver Events

> Research article (Journal of Marketing, 2019) · cited 15× · AI/ML

**Wikidata**: [openalex:W2995097782](https://www.wikidata.org/wiki/openalex:W2995097782)  
**Source**: https://4ort.xyz/entity/evaluating-the-effectiveness-of-retailer-themed-super-saver-events