# Evaluating Communication Effectiveness Through Eye Tracking: Benefits, State of the Art, and Unresolved Questions

> Research article (International Journal of Business Communication, 2020) · cited 62× · AI/ML

**Wikidata**: [openalex:W2997385280](https://www.wikidata.org/wiki/openalex:W2997385280)  
**Source**: https://4ort.xyz/entity/evaluating-communication-effectiveness-through-eye-tracking-benefits-state-of-the-art-and-unresolved-questions