# Ethnicity's effect on social media‐based comment intention: Comparing minority and majority consumers

> Research article (Psychology and Marketing, 2021) · cited 38× · AI/ML

**Wikidata**: [openalex:W3186007756](https://www.wikidata.org/wiki/openalex:W3186007756)  
**Source**: https://4ort.xyz/entity/ethnicity-s-effect-on-social-mediabased-comment-intention-comparing-minority-and-majority-consumers