# Ethical marketing framework for metaverse simulated experiences of tourism (SET): An exploration of consumers’ aspirations and fears

> Research article (Journal of Retailing and Consumer Services, 2024) · cited 22× · AI/ML

**Wikidata**: [openalex:W4394841637](https://www.wikidata.org/wiki/openalex:W4394841637)  
**Source**: https://4ort.xyz/entity/ethical-marketing-framework-for-metaverse-simulated-experiences-of-tourism-set-an-exploration-of-consumers-aspirations-a