# Estimating the Impact of “Humanizing” Customer Service Chatbots

> Research article (Information Systems Research, 2021) · cited 363× · AI/ML

**Wikidata**: [openalex:W3164564970](https://www.wikidata.org/wiki/openalex:W3164564970)  
**Source**: https://4ort.xyz/entity/estimating-the-impact-of-humanizing-customer-service-chatbots