# Estimating Advertising Half-life and the Data Interval Bias

> Research article (Figshare, 2017) · cited 11× · AI/ML

**Wikidata**: [openalex:W1560212252](https://www.wikidata.org/wiki/openalex:W1560212252)  
**Source**: https://4ort.xyz/entity/estimating-advertising-half-life-and-the-data-interval-bias