# Establishing a Factor Model for Aesthetic Preference for Visual Complexity of Brand Logo

> Research article (Journal of Current Issues & Research in Advertising, 2017) · cited 15× · AI/ML

**Wikidata**: [openalex:W2762795982](https://www.wikidata.org/wiki/openalex:W2762795982)  
**Source**: https://4ort.xyz/entity/establishing-a-factor-model-for-aesthetic-preference-for-visual-complexity-of-brand-logo