# Escola Superior de Propaganda e Marketing

> academic publisher

**Wikidata**: [Q3847972](https://www.wikidata.org/wiki/Q3847972)  
**Wikipedia**: [English](https://en.wikipedia.org/wiki/Escola_Superior_de_Propaganda_e_Marketing)  
**Source**: https://4ort.xyz/entity/escola-superior-de-propaganda-e-marketing

## Summary
Escola Superior de Propaganda e Marketing (ESPM) is a private, non-profit higher education institution located in São Paulo, Brazil. Founded in 1951, it operates as a university and an open-access academic publisher with a specific focus on advertising and marketing.

## Key Facts
- **Founding Year:** Established in 1951.
- **Location:** São Paulo, Brazil (Coordinates: lat -23.5899717, lon -46.6399206).
- **Official Website:** http://www.espm.br
- **Institution Type:** Private not-for-profit educational institution; recognized as a university and a higher education institution.
- **Industry:** Higher Education.
- **Acronym:** ESPM.
- **Publisher Status:** Functions as an open-access publisher with the DOI prefix 10.18568.
- **Social Media:** Verified Twitter account (@espm) with over 51,000 followers (as of 2023).
- **Alternative Names:** School of Higher Education in Advertising and Marketing; Escola de Propaganda.

## FAQs
### Q: Is Escola Superior de Propaganda e Marketing a university or a publisher?
A: It is both. ESPM is classified as a higher education institution (university) and an open-access academic publisher.

### Q: Where is ESPM located?
A: The institution is located in São Paulo, Brazil.

### Q: When was ESPM founded?
A: ESPM was founded in 1951.

## Why It Matters
Escola Superior de Propaganda e Marketing holds a distinct position in the Brazilian academic landscape as a specialized institution dedicated to the fields of advertising and marketing. Its longevity—spanning over 70 years since its inception in 1951—demonstrates a sustained commitment to these disciplines. By operating as a private, non-profit entity, it contributes to the educational infrastructure of São Paulo, providing specialized higher education that aligns with industry demands. Furthermore, its role extends beyond teaching into scholarly communication; as an open-access publisher with a registered DOI prefix, ESPM facilitates the dissemination of academic research and knowledge, reinforcing its relevance in both the educational and academic publishing sectors.

## Notable For
- **Dual Classification:** Distinguished as both a higher education university and an open-access publisher.
- **Specialization:** Explicit focus on advertising, propaganda, and marketing education.
- **Longevity:** Operating since 1951, making it a long-standing institution in Brazilian higher education.
- **Digital Identity:** Maintains a verified social media presence and a comprehensive suite of academic identifiers (GRID, ROR, ISNI).

## Body
### Identity and Classification
Escola Superior de Propaganda e Marketing (commonly referred to as ESPM or Escola de Propaganda) is a multi-faceted academic entity. It is officially classified as a university, a higher education institution, and a private educational institution. Specifically, it operates as a private not-for-profit organization. In addition to its educational mandate, ESPM is recognized as an "instance of" an open-access publisher.

### Location and Operations
The institution is physically situated in São Paulo, Brazil, at the approximate coordinates of -23.5899717 latitude and -46.6399206 longitude. Its primary digital presence is anchored at its official website, http://www.espm.br. On social media, specifically Twitter, the institution utilizes the handle `@espm`, a verified account created in April 2008.

### Academic Publishing
As an academic publisher, ESPM utilizes the DOI (Digital Object Identifier) prefix **10.18568**. It is listed on the SHERPA/RoMEO database (Publisher ID: 3180), which tracks publisher copyright policies. The institution is an active participant in the Wikidata WikiProject Academic Publisher.

### Historical Context
ESPM was founded in 1951. Over the decades, it has established a significant presence in the Lusophone world, evidenced by its Wikipedia presence in English, Esperanto, Portuguese, and Commons.

### External Identifiers
The entity is tracked across numerous global databases:
- **GRID ID:** grid.456596.d
- **ISNI:** 0000000092224984
- **ROR ID:** 040g62b80
- **VIAF ID:** 135166605
- **Ringgold ID:** 67672
- **Library of Congress Authority ID:** no95020699
- **Crunchbase Organization ID:** escola-superior-de-propaganda-e-marketing

## References

1. list of Higher Education Institutions of Brazil
2. Directory of Open Access Journals
3. GRID Release 2017-01-10
4. ROR release v1.19
5. Google Knowledge Graph
6. [Source](http://api.crossref.org/members/7828)
7. [Source](http://www.espm.br)
8. GRID Release 2015-12-14
9. GRID Release 2016-12-06
10. Aligned ISNI and Ringgold identifiers for institutions
11. Microsoft Academic Knowledge Graph
12. National Library of Israel Names and Subjects Authority File