# Escaping the McNamara Fallacy: Toward More Impactful Recommender Systems Research

> Research article (AI Magazine, 2020) · cited 80× · AI/ML

**Wikidata**: [openalex:W3122085188](https://www.wikidata.org/wiki/openalex:W3122085188)  
**Source**: https://4ort.xyz/entity/escaping-the-mcnamara-fallacy-toward-more-impactful-recommender-systems-research