# Entrepreneurship in marketing: Socializing partners for brand governance in EM firms

> Research article (Journal of Business Research, 2019) · cited 20× · AI/ML

**Wikidata**: [openalex:W2922170617](https://www.wikidata.org/wiki/openalex:W2922170617)  
**Source**: https://4ort.xyz/entity/entrepreneurship-in-marketing-socializing-partners-for-brand-governance-in-em-firms