# Enhancing voice of customer prioritisation in QFD by integrating the competitor matrix

> Research article (International Journal of Productivity and Performance Management, 2020) · cited 13× · AI/ML

**Wikidata**: [openalex:W3047531341](https://www.wikidata.org/wiki/openalex:W3047531341)  
**Source**: https://4ort.xyz/entity/enhancing-voice-of-customer-prioritisation-in-qfd-by-integrating-the-competitor-matrix