# Enhancing trust in online grocery shopping through generative AI chatbots

> Research article (Journal of Business Research, 2024) · cited 126× · AI/ML

**Wikidata**: [openalex:W4398768358](https://www.wikidata.org/wiki/openalex:W4398768358)  
**Source**: https://4ort.xyz/entity/enhancing-trust-in-online-grocery-shopping-through-generative-ai-chatbots