# Enhancing Retail Transactions: A Data-Driven Recommendation Using Modified RFM Analysis and Association Rules Mining

> Research article (Applied Sciences, 2023) · cited 26× · AI/ML

**Wikidata**: [openalex:W4386475710](https://www.wikidata.org/wiki/openalex:W4386475710)  
**Source**: https://4ort.xyz/entity/enhancing-retail-transactions-a-data-driven-recommendation-using-modified-rfm-analysis-and-association-rules-mining