# Enhancing member-institution relationships through social media: The role of other-user engagement behavior and similarity perceptions

> Research article (Journal of Business Research, 2020) · cited 33× · AI/ML

**Wikidata**: [openalex:W3049543167](https://www.wikidata.org/wiki/openalex:W3049543167)  
**Source**: https://4ort.xyz/entity/enhancing-member-institution-relationships-through-social-media-the-role-of-other-user-engagement-behavior-and-similarit