# Enhancing firm performance: The role of brand orientation in business-to-business marketing

> Research article (Industrial Marketing Management, 2018) · cited 124× · AI/ML

**Wikidata**: [openalex:W2793845994](https://www.wikidata.org/wiki/openalex:W2793845994)  
**Source**: https://4ort.xyz/entity/enhancing-firm-performance-the-role-of-brand-orientation-in-business-to-business-marketing