# Enhancing customer behavior prediction in e-commerce: A comparative analysis of machine learning and deep learning models

> Research article (Applied and Computational Engineering, 2024) · cited 15× · AI/ML

**Wikidata**: [openalex:W4400986394](https://www.wikidata.org/wiki/openalex:W4400986394)  
**Source**: https://4ort.xyz/entity/enhancing-customer-behavior-prediction-in-e-commerce-a-comparative-analysis-of-machine-learning-and-deep-learning-models